MSC Cruises has launched ZOE, claiming a world's first virtual personal cruise assistant using artificial intelligence technology. ZOE will launch on MSC Bellissima and will then be available on each following new ship, including the upcoming MSC Grandiosa in 2019 and MSC Virtuosa in 2020. Developed in partnership with Harman International and Samsung Electronics, ZOE is a voice-enabled artificial intelligence tool and will be located in every stateroom. ZOE can speak seven languages, answer hundreds of questions about the cruise and provide information about on board services and help to book a service. An easy to use device – guests simply say, "OK ZOE", and she's ready to help.